There is still a perception of  online advertising and Google advertising is still the king in online advertising.

Simply.com Online Advertising Survey Results

This form of advertising has grown substantially since we first started partnering with companies that specialize in PPC and helping companies build a strategy around keyword marketing. There are companies like simply.com which is a advertising agency that specialize in this form of online marketing and have teamed up with some very large companies to bring bloggers and website owners a new form of revenue to their offerings.

From a publishers standpoint the simply.com offers a host of reports so that you can monitor which offers are performing best on your blogs or websites. They offer a great variety of website advertising tools so that you will be sure to find one that will fit into your site. You can choose from various marketing platforms that will enable you to generate traffic and revenue. The more variety that you are given the more creative you can get and actually test different mediums to understand which types get better click through and better revenue.

For advertisers you have various reports to help you understand how your ads are being viewed, which format is gaining more customers, and on the day and time of the actual sign-ups are happening.