Companies are using social media, blogs, and online marketing in order to capture new customers and raise awareness of their company and brand. It used to be that you would see a large presence at various trade shows and conferences where companies would use everything from pens to cheap wholesale sunglasses branded with their logo and brand in order to get their name in front of the public. While this is still an avenues that is still being used companies are now trying to use those same items to drive customers to their blog or twitter account. From their they are able to see the impact of their marketing and stay in touch with their customers.
Companies that will be advertising in this years Super Bowl are even setting up special youtube and twitter accounts in order to chat and engage customers during the game. They are offering a sneak peak into their upcoming commercials and creating that viral buzz in order to maximize their ad spend.

In the world of business having the ability to stay in touch with your customers can be a challenge. Some offer Toll free numbers that allow you to speak with someone live. With all the social media sites and blogs that are available for customers to read and gain information large organizations need to have resources and expertise in the ability to drive content through these various channels in order to create or maintain brand awareness. There is a new company that can help you brand your company through 800 Numbers while helping charity at the same time. At charity800.com they donate 1/2 cent for each minute from each call to the charity of choice for the business. They offer a full array of high featured phone options while allowing you to market you brand and let your customers know that for every call they can help various charities. This just enables you to keep your company and brand localized with more control. No company wants to their image or brand to be in the hands of a total stranger that just decided to post something on their Facebook account or created a snappy YouTube videos that all of a sudden goes viral.

The value customer relationship management is critical to any business and having the right content management system software in place that is simple to understand by your reps is even more critical. Most sales people are resistant to change if they cannot see the value in how it will make them more effective. Once you have the content in place then you will then need to have the tools in place to interface with your customers that are looking for this content. Customer relationship management software today has come a long way since I first started in copier sales. I have since moved onto another industry where they use a very sophisticated CRM tool which offers an immense of data and integration. At one company called charity800.com they can offer a full range of PBX solutions while giving their customers Call Tracking Numbers that can be used to understand where and when your calls are being received.

Here are some of the benefits of charity800:

• No Double Billing.

• Instant Activation

• Month to Month. No Commitments

• Real-time call logs
• Old Fashioned Customer Service

I have found though that those reps that can take a few pieces of that tool and interface more effectively and target their customers are the ones who excel. Being able to understand the information you have to develop strategies and tactics while you are in the field is a powerful tool. And now that most of that data can been seen on the fly without having to wait for month end reports, we are able to tailor or selling efforts and create better value for the customer and the company.