One of the best examples of how the internet can be used to create a viral marketing campaign is through a company called Zenni Optical. They sell discounted eyeglasses that can save you hundreds of dollars when looking to get a new pair of glasses. Through their online word of mouth marketing they have been to spread the news about their great savings and free shipping on their glasses. You simply enter the details of your eyeglass prescription and select your frames and lenses and then in about 1-12 days your eyeglasses are delivered to your home.

There are numerous companies that have been able to use the internet as their sole source of branding and advertising to help attract customers and brand their product. Of course you have to be able to deliver quality products and service in order to retain and grow your customer base. There are just as many companies who have tried the online marketing and social network scene who are no longer in business. Companies like Zenni Optical are able to grow their business through satisfied customers and lower prices on eyeglasses. You can check their site out and see for your self the wide selection of glasses they have for men and women and then read through some of the blogs and reviews that have been written about them from satisfied customers. They have several frames and lenses starting at $8 so you can order additional pairs for backups.

Companies are using social media, blogs, and online marketing in order to capture new customers and raise awareness of their company and brand. It used to be that you would see a large presence at various trade shows and conferences where companies would use everything from pens to cheap wholesale sunglasses branded with their logo and brand in order to get their name in front of the public. While this is still an avenues that is still being used companies are now trying to use those same items to drive customers to their blog or twitter account. From their they are able to see the impact of their marketing and stay in touch with their customers.
Companies that will be advertising in this years Super Bowl are even setting up special youtube and twitter accounts in order to chat and engage customers during the game. They are offering a sneak peak into their upcoming commercials and creating that viral buzz in order to maximize their ad spend.

You can find web services related articles online that can be used in your blog or website to help bring unique content to your site.  Plus for those aspiring writers and bloggers you can submit your article and start your viral marketing campaign. With the right message and branding you can create content and then have it published for free and have hundreds of thousands interested readers looking to add your content to their site. Another great example of creating a viral marketing campaign is what we saw with the Robbins Brothers.

Case Study: What they were able to do was to take a simple concept ” A love note” and make it simple and easy for anyone to log on and create their own. The branding of the store is there and it helps people to think of engagement rings or diamond rings for that special someone. Since it is free and people  want to show their work they then forward and post to their blogs and Facebook accounts where others will then want to create their own. So instead of the typical jewelery touting low prices Robbins Brothers have created a emotional link to their brand.

When implementing any type of feed or embedding a video there are basically two types of feeds for those looking to add content to their site JAVA and XML. Java is less complicated and easier for beginners, but the only drawback is that from all we have read is that spiders do not read java code so the impact may not be as a great. The other option. XML feed, is actually the best and will result in a better and faster indexing for your site or blog. Both options are free and provide your site or blog with the latest articles that added on a daily basis. For new sites this is a great option as you establish your presence and move your way up the search engine ladder for your keywords.