Case Study: What they were able to do was to take a simple concept ” A love note” and make it simple and easy for anyone to log on and create their own. The branding of the store is there and it helps people to think of engagement rings or diamond rings for that special someone. Since it is free and people  want to show their work they then forward and post to their blogs and Facebook accounts where others will then want to create their own. So instead of the typical jewelery touting low prices Robbins Brothers have created a emotional link to their brand.

When implementing any type of feed or embedding a video there are basically two types of feeds for those looking to add content to their site JAVA and XML. Java is less complicated and easier for beginners, but the only drawback is that from all we have read is that spiders do not read java code so the impact may not be as a great. The other option. XML feed, is actually the best and will result in a better and faster indexing for your site or blog. Both options are free and provide your site or blog with the latest articles that added on a daily basis. For new sites this is a great option as you establish your presence and move your way up the search engine ladder for your keywords.